Not just the funniest political gag book of the season, it also has video challenges and 10 Genius ways to use the book for years to come. It is the perfect gift for friends and foes alike. It’s the sort of book that never gets thrown away and will find a place on coffee tables around the country for years to come. At the end of the day, it’s purpose is to start conversations, to get people talking, sharing, laughing. And I don’t mind saying we nailed it.